My love of "making stuff" goes way back to childhood, hauling every. single. craft I made to my 4H exhibit and winning the coveted purple Grand Prize ribbon.
I graduated with a BA in Visual Merchandising; I was fascinated with the how and why people buy- there is an art and science to making things not only pretty, but emotional and shoppable.
From there I opened a home, lifestyle & interior design boutique with my mom- we won numerous awards: Best Specialty Store by Gifts & Dec magazine, Emerging Designer by IIDA, Gifted Retailer by Home Accents Today to name a few.
Our wild stint as a boutique ran for a decade and much of the lessons on styling were learned in real time watching customers respond to small shifts in display, lighting, arrangement and assortment.
I've worked with Jockey International, David Lachapelle, Diageo, Unicorn Snot as well as emerging brands leveling up their visual storytelling.
There's nothing I love more than creating an emotional response to beauty & telling the story of a product or brand through lush, layered visual elements.